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总第262期 2017年第10期
专题报道
河北冶金 HEBEIMETALLURGY
河钢集团产品升级与结构调整的实践
王新东，李建新，李毅仁，刘宏强，王
凡
（河钢集团有限公司，河北石家庄050023）
Total No. 262 2017,Number10
施产品升级与结构调整战略，即全面聚焦市场和产品，以技术创新为根本，以客户结构优化推动产品升级为主线，努力打造更具成长活力和品牌影响力的世界河钢。建设全球技术研发平台，推广应用新工艺新技术，解决制约产品升级的关键问题。以产线对标为重要抓手，建立保证产品升级战略实施的“四大支撑体系”。开展营销模式转型，推进以产线为独立市场单元的扁平化管理体制，提升企业对接和满足
高端客户个性化需求的定制化水平，企业的综合竞争实力和可持续发展能力显著增强。关键词：产品；升级；结构；调整；实践
中图分类号：F272.1
文献标识码：A
doi:10.13630/j.cnki.131172.2017.1001
文章编号：10065008（2017)10000107
PRACTICEOFPRODUCTUPGRADING
ANDSTRUCTURALADJUSTMENTOFHBIS WangXindong，Li Jianxin,LiYiren,Liu Hongqiang,Wang Fan
(HBIS Group Co., Ltd. , Shijiazhuang,Hebei, 050023)
Abstract: In order to solve the problem of " mismatch between supply and demand" of steel products under the new normal economy, HBIS implemented the strategy of product upgrading and structural adjustment in accordance with the overall requirements of supply side structural reform, i. e. comprehensive focus on markets and products, with technical innovation as the fundamental, the customer structure optimization to drive product upgrade as the main line, strive to build HBIS into a more dynamic and brand influential inter-nationalized group. Through construction of the global technology research and development platform, appli cation of new technology and new technology, the key problems that restrict product upgrading were solved. By implementing benchmarking , " four major supporting systems* were established to ensure the implementa-tion of product upgrade strategy- The transformation of marketing mode was carried out to have promoted thc flat management system with the production line as the independent market unit, improved the level of doc-king and meeting the specific demand of high end customers, significantly enhanced comprehensive compet itiveness and sustainable development capacity of HBIS.
Key Words : product; upgrading; structure; adjustment ; practice
引言
2008年以来，随着我国国民经济发展增速趋
缓，钢铁行业结束了长达十年的年均10%以上的高速增长，供需关系出现了不可忽视的结构性失衡。“供需错位”已成为阻碍钢铁企业发展的最大路障：一方面，产能过剩加剧了行业竞争，钢铁产品盈利空收稿日期：2017-09-02
作者简介：王新东（1962－），男，教授级高工，现任河钢集团副总经理，兼首席技术官。
万方数据
间逐步缩小甚至亏损，钢铁企业举步维艰：另一方面，钢铁产品的供给侧与需求侧严重不配套，中低端产品过剩，高端产品和满足客户个性需求的产品供给不足。在去产能和节能环保双重压力下，钢铁企业急需一场从意识到体制的深层次变革，实施产品升级与结构调整，提升企业竞争力。供给侧结构性改革的核心是提高供给的质量、效率和层次。对于河钢集团有限公司（以下简称“河钢”）来说，就是要深度对接中高端市场，提高产品档次，增加有效供给，
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