第34卷第3期 2017年5月
土木工程与管理学报 Journal of Civil Engineering and Management
Vol.34 No.3 May 2017
基干利益相关者动态博奔的绿色建筑推进机制
李明，吴文浩，吴光东
（江西财经大学旅游与城市管理学院，江西南昌330013）
摘要：为解决绿色建筑的推进机制问题，本文通过对绿色建筑发展路径的目标效率分析，将绿色建筑的发展阶段分为起步、发展、成熟三个阶段。运用绿色建筑供需主要相关利益群体进行演化博奔分析，构建绿色建筑供给侧与需求侧的动态博奔模型，分析政府与供需双方的动态演化过程，并提出对应的政策建议。研究表明：在绿色建筑起步阶段，政府应对绿色建筑开发商给予补贴，对传统房地产商实行高税收的政策，促使传统房地
剩库存；在推进成熟阶段，要发挥市场在资源配置中的决定性作用，以实现博奔三方利益共赢的绿色建筑可持续发展。
关键词：利益相关者；动态博奔；绿色建筑；推进机制
中图分类号：F224.32;F282
文献标识码：A
文章编号：2095-0985(2017)03-0020-07
Promotion Mechanism of the Green Building Based on the Stakeholder Theory
fromthePerspectiveofGameTheory LI Ming,WU Wen-hao, WU Guang-dong
(School of Tourism and Urban Management, Jiangxi University of Finance and Economics,
Nanchang330013，China）
Abstract: This paper performs detailed efficiency target analysis to dealt with green building promotion related issues. For analysis purposes, we divided the green building development stages into three steps: the initial stage, the development stage and mature stage respectively. This article also provides a dynamic game model about the supply and demand sides of the green building and performs further analysis in relation to the dynamic evolution processes of the supply-demand relationship with the involvement of government. The results indicate that the government should provide subsides to promote green building enterprises and charge traditional real estate enterprises at a relatively higher tax rate, aiming to achieve the goal reversed transmission and upgrade at the initial stage. In the developing stage, government could decrease the tax rate for building enterprises to balance the green building market supply and demand. In mature stage, the decisive role should fall into the hands of the market to allocate resources in the most efficient way. By doing this, the final game of the tripartite
win-win interests can be achieved, promoting sustainable development of the green building. Key words: stakeholders; dynamic game; green building; promoting mechanism
传统建筑业由于资源消耗巨大，在保护环境、节约资源、转变经济结构的可持续发展理念下被逐步淘汰。在此背景下，绿色建筑已经成为现代
收稿日期：2016-04-26修回日期：2016-06-29
建筑发展的必然趋势，但由于绿色建筑前期成本高、回报周期长、正外部经济性较强等特征，绿色建筑市场会出现失灵，政府对绿色建筑的推广难
作者简介：李明（1969-），男，江西南昌人，博士，副教授，研究方向为建设项目管理（Email：156300282@qq-com）通讯作者：吴文浩（1991-），男，江西南昌人，硕士研究生，研究方向为工程项目管理（Email:707957521@qq-com）
基金项另据然科学青年基金（71301065）；国家社会科学基金（16BGLO81）：江西省研究生创新专项资金项目（YC2015-S218）