doi:10. 3969/j. issn. 1009 3230.2016. 07. 003
应用能源技术
2016年第7期（总第223期）
“智能电力营销”环境下供电优质服务创新研究
沈鸿”，戴仪天
(1.武汉电力职业技术学院，武汉湖北430079;2.华北电力大学，保定河北071000）
摘要：随着电力体制改革的推进，新能源技术的不断发展，互联网+智慧能源对社会生活的改造，客户对电力消费的需求不断丰富，在激烈市场竞争下，电网企业要想稳定持续发展，必须在电力营销工作环节全面贯彻落实公司统一的“价值理念“和"发展战略”，以市场和客户需求为导向，大力推行智能电力营销发展之路。作为供电营销人页应紧跟时代的脚步，坚持“你用电、我用心”，深刻领悟智能电力营销基本理念，并在实际工作中应用智能电力营销业务技能，不断提升供电营销人员服务质量，本论文主要描述目前电力营销智能化发展的新形势新要求，分析电力营销服务存在的新问题，提出“智能电力营销"环境下供电优质服务创新的主要措施，从而进一步提升服务质量，提高客户满意度，这将对供电营销人员在新的形势下开展智能营销工作具有重要的参考价值。
关键词：智能电力营销；服务创新
中图分类号：TM63.1
文献标志码：B
文章编号：1009-3230(2016)07000804
ResearchontheServiceQualityInnovationofPowerSupplyunder
theEnvironmentofSmartElectricPowerMarketing
SHEN Hong', DAI Yi tian?
(1. Wuhan Electric Power Technical College, Wuhan 430079, China;
2. North China Electric Power University,Baoding 071000, Hebei Province, China)
Abstract: With the constant development of the new energy technology and the electric power system refom, the customer demand for electricity consumption is getting unceasingly rich along with the transfomation of social life by Intemet + smart energy. Facing fierce market competition, electric power marketing for power gid enterprises must fully implement the company value and their development strategies and vigorously promote the development of market and customer demand oriented smart electric power marketing so as to maintain sustainable development. power supply marketing personnel should keep abreast of the times, adhere to the principle of " your power our care", deeply comprehend the basic idea of smart electric power marketing, and apply its business
s skills in practical work to constantly improve the service
quality. In this paper the new situation and new requirements following the development of smart power marketing are described and the new problems are analyzed. The main measures on the service quality innovation are put forward under the circumstanoes of smart electric power marketing so as to further improve the service quality, improve customer satisfaction as well as provide important reference value for power
supply marketing personnel to camy out smart marketing work under the new situation Key words: Smart electric power marketing; Service innovation
0引言
作为大型能源供应企业，电网公司肩负着为
收稿日期：20160610
修订日期：2016-0628
作者简介：沈鸿（1972-），女，山东德州，副教投，武汉理
工大学管理学院企业管理专业颈士，主要从事电力营销培训及管理工作。
万方数据
社会提供安全、高效、清洁、友好的电力供应和服务的使命，如何利用互联网+技术，构建新型“互联网+电力营销服务，更好地推动经济社会发展和满足人民生产生活需要，已成为电网公司必须思考的内容，同时也是电力营销人员即将面对