第17卷第6期 2011年6月
计算机集成制造系统
Computer Integrated Manufacturing Systems
文章编号：1006—5911(2011)06—1279—08
Vol. 17 No, 6 June2011
基于产品效用异质性的绿色供应链协调策略
曹束12，吴晓波"，周根费？
（1.浙江大学管理学院，断江杭州310027;2.新江工业大学信息智能与决策优化研究所，浙江杭州
310032)
要：针对因产品效用异质性面引起的消费者需求这一外部环境条件，以绿色市场发展初期为研究背景，分摘
Nash协商模型的非线性定价策略，使系统成员的Stackelberg收益均衡解得到Pareto改进。分析了消费市场相关参数与绿色供应链运营之间的关系，提出推动绿色供应链有效运营的市场条件和相关措施，联系现实国情，所得结论对绿色供应链成员的协作、绿色市场的培育和发展具有很好的指导意义。
关键词：供应链；协调策略；Stackelberg博奔；合作决策；定价策略；Pareto改进
中图分类号：F272
文献标志码：A
Coordination strategy of green supply chain based on product's utility diversity
CAO Jian"-, WU Xieo-bo', ZHOUGen-gui
(1, School of Management, Zhejiang University, Hangzhou 310027, China
2, Institute of Information Intelligence and Decision-making Optimization, Zhejiang University of Technologys
Hangzhou 310032, China)
Abstract: In view of the consumer demand caused by product's utility diversity, and taking the initial stage of green market's development as research background, two coordination strategies were proposed based on the Stackelberg game and cooperative decision-making separately. Based on the latter, a nonlinear pricing model, which achieved the members' Stackelberg-equilibrium profits Pareto improvement, was obtained by the Nash coordination approach. Relationship between relevant market parameters and the Green Supply Chain (GSC) operation was analyzed, and the market conditions and related measures conducive to highly-efficient operation of GSC were put foward. With re spect to China's practical conditions, the results were significant and helpful to guide the collaboration among GSC's members as well as the incubation and development of the green market.
Key words:supply chains; coordination strategy; Stackelberg game; cooperative decision-making; pricing steategy; Pareto improvement
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引言
绿色供应链的概念最初是由密歇根州立大学制
造研究协会于1996年提出的[1]，其运营目标不仅包括企业效益最大化，还包括资源最优配置、实现企业活动的环境相容性和增进社会福利。十几年来，绿
色供应链管理的研究与实践已得到一些发达国家的学术界、企业界以及政府机构的关注[2-]；国内也有越来越多的学者关注这一领域-9。从总体来看，目前国内外对绿色供应链管理的研究成果主要涉及概念模型、战略规划、管理技术、运作模式、绩效评价等方面；但联系我国的现状，对供应链的绿色演化问题
收璃日期：2010-04-29;修订日期：2010-07-07，Received 29 Apr.2010;accepted 07July 2010.
基金项目：国家社科基金重点资助项目（08AJY036)：教育部人文社会科学研究资助项目（07JD630003)：断江省智学社会科学规划课题资助项
(09CGGL009YB), Foundation items; Projeet supported by the National Social Science Foundation, China(No, 08AJY036), the Humanity &. Social Science Foundation of the Ministry of Education, China(No, 07JD630003) , and the Zhejiang Provincal Philoso-phy & Society Science Foundation, China(No, 09CGGL009YB).